CMS Strategic at DVDby CMS Team on 30 September, 2022
It was great to be back at DVD representing clients, catching up with journalists and hearing the vision for Land Forces directly from the Army and MOD.
CMS attended the debut address given by the new Minister for Defence Procurement, Alec Shelbrooke MP, who set out his vision for the future relationship between industry and government, stating that ‘our industry is a strategic capability in and of itself.’
Deputy Chief of the General Staff Sharon Nesmith suggested that the Army would be focused on being more lethal, more agile, and more resilient. Operation Mobilise will enhance our standing globally and will require “all facets of the Land enterprise” said the DCGS. Being more agile in approach will “reinforce the UK’s leadership in NATO…projecting UK influence globally”. Gen. Nesmith also emphasised that the Army should be focused on “capability not structures” and return to its roots as an expeditionary force to promote UK prosperity.
A presentation was given by Brigadier John Wakelin, Programme Director for the UK Collective Training Transformation Programme (CTTP), in which he outlined the requirements and roadmap for streamlining the way the UK Armed Forces prepare for the front line.
CMS supported its exhibiting clients with social media campaigns and on-site media engagement to amplify news announcements taking place at the event. Several CMS clients visited the show and it was a pleasure to meet and discuss ongoing work and plans for growth.
Georgia Pickering, CMS Managing Director, “After a busy summer for CMS, DVD was an excellent opportunity to engage with our clients at such an important event in the industry calendar. DVD provides a useful platform to publicise news and announcements as well as to engage with industry, especially as we see the land domain evolve to meet the requirements of the modern battlespace. It also provided a chance to attend informative addresses from senior figures in government and military, who provided updates on significant programmes.”
Are you planning to attend a trade show? Explore how CMS Strategic can support you and your business.