James comes with a background in both the UK military and marketing and strategic communications. Following a career as an officer in the Royal Armoured Corps, his first civilian role was in a new start-up communications agency, part of PA Consulting Group. He then went on to co-found H2O Advertising, for which he is also the Managing Director. As a multilingual business professional, his experience ranges across a number of business disciplines; he has a practical and organised resourcefulness, designed to deliver effect whatever the scenario. Used to high pressure environments, he utilises strong team leading and project management skills.