Reputation and crisis management

Businesses in the aerospace, defence and security sectors are arguably more in the spotlight of public opinion than any industry. CMS has a long and successful track record of helping clients avoid or mitigate negative publicity arising from potentially harmful events.

Our service includes preparing lines to take in anticipation of a crisis, setting up systems for internal and external communication, media training of client spokespersons, providing the first point of contact for media, developing holding statements, mounting ongoing monitoring of media coverage (including social media) and adjusting the programme in response to unfolding developments.